Who We Are & Our Mission

Today, 10/10 moms struggle with sleep. We are here to change that number.

Who we are

The Brand Built to Help Moms Sleep Better

I wanna sleep is a sleep and wellness brand focused on helping mothers sleep better.

We create innovative, science-based products designed around the real sleep challenges mothers experience throughout pregnancy, postpartum, motherhood, and everyday life.

We build for every stage of a mother's life, from pregnancy to the years of broken nights that come after it. We are an 80-million-a-year brand, worldwide.

Our mission is clear

Help moms sleep better.

Why the Name “I wanna sleep”?

Because it expresses the honest feeling of an exhausted mother longing for real rest.

“I wanna sleep” is more than a name. It is the reason our brand exists.

It is a simple, emotional, and universally understood expression of one of the deepest needs mothers experience: the desire to pause, recover, and finally get the rest they deserve.

Why I wanna sleep Exists

Our founder, a father of three, saw firsthand how deeply pregnancy, postpartum, and motherhood affected his wife's ability to rest.

While everyone's attention naturally turned to the baby, he noticed the person beside him — the mother who was quietly carrying the physical and emotional weight of exhaustion.

He created I wanna sleep with an initial purpose: to help his wife sleep better. That purpose grew into a broader mission: developing innovative products that bring mothers greater comfort, support, and better rest during the moments when they need it most.

Because mothers care for everyone else, we believe someone should be caring for them, too — through better sleep, meaningful rest, and moments of calm.

How I wanna sleep Thinks

I wanna sleep does not begin with a product. It begins with a real sleep problem. Our product-development process follows a clear logic:

1
Identify the Sleep Pain
We study and map the specific factors preventing mothers from sleeping well, including:
- Pain
- Discomfort
- Temperature
- Allergies
- Pregnancy
- Postpartum recovery
- Sleep position
- Stress
- Routine
- Mental load
2
Understand the Real Need
We translate each sleep pain into a functional need, such as:
- Support
- Pressure relief
- Adjustability
- Breathability
- Temperature regulation
- Stability
- Comfort
- Relaxation
3
Develop the Solution
Through IWS Labs, we combine science, technology, design, materials, and real-world testing to develop products designed to solve that specific problem.

IWS Labs

We do not guess what moms need. We run research and scientific studies in our own lab, and build the product from what we find.

One example

As pregnancy progresses, sleeping on your side matters more. Lying on your back lets the weight of the uterus press on large blood vessels and cut circulation. At the same time your body changes — even your ribcage expands, which changes the support you need. That is why we built the Pregnancy Gap Pillow: it follows those changes and keeps your head, neck and spine aligned while you sleep on your side.

Our product thesis

We identify a mother's sleep pain, understand its root cause, and develop a product specifically designed to solve it.

We do not simply sell pillows, bedding, or sleep accessories. We create solutions for the real problems standing between mothers and better sleep.