Updated weekly, these are our top-performing videos to keep your ideas flowing.
IWS SnowTouch Body
The best trick is to show just how big the pillow gets after putting it in the dryer (per the instructions) to make it extra fluffy!
Top 1
Why it works
Hook
The highly relatable on-screen text ("As a side sleeper, my life changed...") paired with a funny nature documentary audio ("For two months, she'll barely move...") creates a comedic vibe that hooks attention in the first few seconds.
Selling points
The visual demonstration speaks for itself: it shows the real size of the pillow and how it hugs the entire body, supporting the head, arms, and legs simultaneously, proving it is the ultimate comfort for side sleepers.
Extra tip
Using trending audios or humorous voiceovers is a great strategy to boost engagement, watch time, and viral potential, all while organically showing the product being used in practice.
Top 2
Why it works
Hook
She immediately shows the full size of the oversized body pillow, holding it vertically to create curiosity and make the product feel impressive.
Selling points
Extra-long full-body size, soft and plush feel, flexible enough to hug and position around the body, and designed to make side sleeping more comfortable.
Extra tip
Show the pillow in actual sleeping positions, especially between the knees, under the belly, and behind the back. This would make the benefits much easier to understand than only holding and hugging it.
Top 3
Why it works
Hook
“Which pregnancy pillow is better?” Immediate visual comparison between two types of pregnancy pillows.
Selling points
Takes up less space in bed, provides full-body support, and has adjustable filling so you can customize the firmness and height.
Extra tip
Show both pillows being used while lying on your side. It would make the comparison much clearer and more convincing.
Top 4
Why it works
Hook
"Do you wake up with neck or back pain? Or toss and turn all night?"
Selling points
The essential body support that only this pillow can provide.
Extra tip
Show different sleeping positions so the audience can see the pillow's versatility.
Top 5
Why it works
Hook
She starts by talking about a real problem she has with sleep and pain. This works because it feels like she is sharing her personal experience, not trying to sell something.
She also shows the pillow she was using before, which makes people curious to see what she changed and why.
Selling points
The strongest part of this video is that she shows how she actually uses the pillow instead of just talking about it.
She shows different sleeping positions, how she uses it between her knees and around her body, and how flexible the pillow is.
She also talks honestly about things she did not love at first. She says she thought it was expensive and wished it was firmer, but after using it for a week, she changed her mind.
That makes the review feel much more real and trustworthy.
Extra tip
The beginning could be stronger.
One of the most interesting parts of her story is that she did not love the pillow immediately, but changed her mind after sleeping with it for a week.
She could bring that to the beginning with something like:
“I thought this pillow was too soft and too expensive, but after sleeping with it for a week, I completely changed my mind.”
Then she can explain the rest of the story.
This gives people a stronger reason to keep watching because they want to understand what changed her opinion.
Top 6
Why it works
Hook
"You aren't using what you bought to its full potential!" (Creates an instant feeling that the product overdelivers on value)
Selling points
The ultimate investment in your rest during motherhood—designed to give you complete comfort.
Extra tip
Incredible for side sleepers and moms! Get yours at the best price on TikTok Shop today.
Pregnancy Gap Pillow
Sensorial content goes a long way! Highlight how squishy and soft the pillow feels. Truly perfect for every sleeper.
Top 1
Why it works
Hook
“Moms, trust me, you’ll want this pillow.” The creator opens by pressing and shaping the pillow, immediately showing how soft and moldable it is.
Selling points
Soft and plush feel, easy to shape, comfortable for side sleeping, and supportive enough to hug while sleeping.
Extra tip
Show more clearly why a mom needs it. For example, demonstrate using it under the belly, between the knees, or behind the back instead of only using it as a head pillow.
Top 2
Why it works
Hook
She starts with a very simple comparison: “Standard Pillow vs SnowTouch Pillow.”
This works because people immediately understand what the video is about without needing a long explanation. She also shows both pillows right away, so the viewer can actually see the difference instead of just hearing her talk about it.
The fact that she is already in bed makes the video feel natural and puts the product in the exact situation where someone would use it.
What to replicate: Make the topic of the video clear in the first second and show the product immediately. Comparisons like “what I was using before vs what I use now” are very easy for people to understand.
Selling points
One of the best things about this video is that she shows the difference while she is actually lying down.
Instead of simply saying the SnowTouch is more comfortable, she shows how her head rests on the pillow and how it changes her sleeping position compared with a regular pillow.
Later, she gets much closer to the product and shows the pillow itself, the cover, the zipper and the inside. This is important because people can understand that the pillow is not just a normal pillow with a different shape.
She also presses and moves the pillow with her hands, which helps the viewer understand what the material feels like even though they cannot touch it themselves.
Another strong point is that the video stays focused on only a few things. She does not try to explain every feature of the product. She focuses on the differences people can actually see.
Extra tip
The comparison at the beginning is good, but it could be even stronger if the viewer could see the result of both pillows immediately.
For example, she could start by showing herself lying on the regular pillow for one second and then lying on the SnowTouch for one second.
She could say something simple like:
“This is why I stopped sleeping on a regular pillow.”
Then continue with the comparison.
That would give people an even stronger reason to keep watching because they immediately want to understand what is different about the second pillow and why she prefers it.
Top 3
Why it works
Hook
Start with high energy and show how genuinely impressed you are with an adjustable pillow!
Selling points
Highlight that you can fully customize it to your exact sleep style—whether you sleep on your side, back, or stomach. Show yourself unzipping the pillow and taking out some of the filling to adjust the height and firmness! Feature a fun, engaging unboxing experience.
Extra tip
Show how huge and fluffy the pillow gets after tossing it in the dryer, and emphasize just how comfortable it is!
Top 4
Why it works
Hook
“Stop waking up with a pissed off neck.” Strong pain-based hook that immediately calls out the problem.
Selling points
Adjustable fill so you can customize the pillow’s height and firmness, helping you find better neck support for your sleeping position.
Extra tip
Show the pillow being used in bed and visually demonstrate the neck alignment. The video explains the benefit, but seeing the “before vs. after” position would make it much stronger.
Top 5
Why it works
Hook
Visually folding a flat pillow in half like a "taco" while expressing the frustration of needing more support.
Selling points
Perfect neck alignment without needing to fold or flatten the pillow, and the ability to customize the thickness by removing the memory foam.
Extra tip
Use a physical demonstration of a common frustration (like the folded pillow) to instantly grab the viewer's attention before introducing the product as the solution.
Top 6
Why it works
Hook
Text overlay "Tired mom sleep hack" paired with a relatable story about pregnancy/postpartum shoulder pain and night sweats.
Selling points
Adjustable memory foam that you can take out or add in, and a cool, soft texture that acts as a lifesaver for painless sleep.
Extra tip
Target a specific niche (like new moms or pregnant women) in your hook! Speaking directly to a specific group makes the video highly relatable and shareable.
Aliv™ Head Gel
Show the relief moment! Wrap the gel 360° around the head and explain it works cold for a flare-up or warm for tension, no pills needed.
Top 1
Why it works
Hook
She immediately starts listing and pointing to the areas of her face where the product provides relief (puffy eyes, tension, sinuses, etc.), paired with the direct on-screen text "Migraine + Headache," which instantly grabs the attention of anyone dealing with these issues.
Selling points
Highlights that it is a versatile gel thermal cap (microwave and freezer safe for hot/cold therapy), offers instant relief, clarifies it isn't heavy, and mentions it can also be used as a sleep mask.
Extra tip
Speaking directly to the camera and using your hands to show exactly where the product works (forehead, eyes, head) helps make the benefits tangible and builds a stronger, more authentic connection with the audience.
Top 2
Why it works
Hook
The video opens with a relatable POV text about overthinking and a race of thoughts at night ("brain runs a marathon"), showing her pulling on the purple gel mask and going from restless to instant relaxation in bed.
Selling points
The comfort the mask brings helps to relieve stress and the racing thoughts for sleep, comfortable high-density gel construction, full eye and head coverage, and easy slip-on design that brings this calmness.
Extra tip
Include audio or visual cues showing the transition from noisy background chatter to complete silence the second the mask covers your eyes to make the mental relief feel even more tangible and dramatic.
Top 3
Why it works
Hook
It opens with an emotional and catchy text about the husband who hadn't been able to sleep for months due to stress, showing the person sleeping peacefully within minutes after putting on the mask.
Selling points
360° hot and cold therapy, stress and tension relief to fall asleep quickly, comfortable full coverage, and ideal for anyone struggling with insomnia or relaxation.
Extra tip
Putting the mask on his head or a reaction from both as a couple (instead of just the woman sleeping) to reinforce the story told in the opening text and make the testimonial feel more authentic.
Top 4
Why it works
Hook
Uses a strong POV text that leverages authority ("recommended by a sleep specialist") and addresses a common problem (racing thoughts at night), showing the person putting on the mask and instantly falling asleep.
Selling points
High-Density Gel construction, medical/specialist recommendation for sleep disturbances, relief from racing thoughts, and the ability to induce immediate, deep sleep.
Extra tip
Include a quick voiceover snippet or a graphic simulating "doctor approval" (or briefly explaining how the gel relieves pressure) to reinforce the scientific credibility suggested in the text.
Top 5
Why it works
Hook
Uses a funny and highly relatable POV text, showing the person in such a deep sleep that they lose track of time ("wake up 3 hours later not knowing what day it is").
Selling points
Deep and instant relaxation, complete light blocking for uninterrupted sleep, and ideal comfort for quick naps or full night's rest.
Top 6
Why it works
Hook
She opens the freezer and pulls out the IWS Aliv mask, instantly grabbing attention by showing an unexpected, temperature-based use for a sleep accessory.
Selling points
Dual hot and cold therapy functionality (freezer to numb pain and reduce inflammation, microwave to relax tight muscles and boost blood flow) and instant relief to promote deep sleep.
Extra tip
Show a close-up demonstration of how easy it is to adjust or wear, or show it being used in different scenarios (like relaxing on the couch or relieving a headache during the day) to highlight its versatility beyond just bedtime.
