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Get inspired!

Updated weekly, these are our top-performing videos to keep your ideas flowing.

IWS SnowTouch Body

The best trick is to show just how big the pillow gets after putting it in the dryer (per the instructions) to make it extra fluffy!

Top 1
Why it works
Hook
She starts by talking about a real problem she has with sleep and pain. This works because it feels like she is sharing her personal experience, not trying to sell something. She also shows the pillow she was using before, which makes people curious to see what she changed and why.
Selling points
The strongest part of this video is that she shows how she actually uses the pillow instead of just talking about it. She shows different sleeping positions, how she uses it between her knees and around her body, and how flexible the pillow is. She also talks honestly about things she did not love at first. She says she thought it was expensive and wished it was firmer, but after using it for a week, she changed her mind. That makes the review feel much more real and trustworthy.
Extra tip
The beginning could be stronger. One of the most interesting parts of her story is that she did not love the pillow immediately, but changed her mind after sleeping with it for a week. She could bring that to the beginning with something like: “I thought this pillow was too soft and too expensive, but after sleeping with it for a week, I completely changed my mind.” Then she can explain the rest of the story. This gives people a stronger reason to keep watching because they want to understand what changed her opinion.
Top 2
Why it works
Hook
"Do you wake up with neck or back pain? Or toss and turn all night?"
Selling points
The essential body support that only this pillow can provide.
Extra tip
Show different sleeping positions so the audience can see the pillow's versatility.
Top 3
Why it works
Hook
Visually show how big the pillow is compared to your body (e.g., hold it up next to you or lie down beside it).
Selling points
Mention that you had the best night of rest of your life! Highlight the bamboo cover—show a close-up of how incredibly soft and breathable it feels.
Extra tip
Mention that stock is running super low to create urgency—tell viewers to grab theirs right now before it sells out!
Top 4
Why it works
Hook
"You aren't using what you bought to its full potential!" (Creates an instant feeling that the product overdelivers on value)
Selling points
The ultimate investment in your rest during motherhood—designed to give you complete comfort.
Extra tip
Incredible for side sleepers and moms! Get yours at the best price on TikTok Shop today.
Top 5
Why it works
Hook
Show the size of the body pillow with a relatable text overlay.
Selling points
It’s not too big, so it won’t take up the entire bed! It's malleable enough to support your belly and adapts to your body's needs postpartum.
Extra tip
Helps with neck and back pain—grab yours now!

Pregnancy Gap Pillow

Sensorial content goes a long way! Highlight how squishy and soft the pillow feels. Truly perfect for every sleeper.

Top 1
Why it works
Hook
She starts with a very simple comparison: “Standard Pillow vs SnowTouch Pillow.” This works because people immediately understand what the video is about without needing a long explanation. She also shows both pillows right away, so the viewer can actually see the difference instead of just hearing her talk about it. The fact that she is already in bed makes the video feel natural and puts the product in the exact situation where someone would use it. What to replicate: Make the topic of the video clear in the first second and show the product immediately. Comparisons like “what I was using before vs what I use now” are very easy for people to understand.
Selling points
One of the best things about this video is that she shows the difference while she is actually lying down. Instead of simply saying the SnowTouch is more comfortable, she shows how her head rests on the pillow and how it changes her sleeping position compared with a regular pillow. Later, she gets much closer to the product and shows the pillow itself, the cover, the zipper and the inside. This is important because people can understand that the pillow is not just a normal pillow with a different shape. She also presses and moves the pillow with her hands, which helps the viewer understand what the material feels like even though they cannot touch it themselves. Another strong point is that the video stays focused on only a few things. She does not try to explain every feature of the product. She focuses on the differences people can actually see.
Extra tip
The comparison at the beginning is good, but it could be even stronger if the viewer could see the result of both pillows immediately. For example, she could start by showing herself lying on the regular pillow for one second and then lying on the SnowTouch for one second. She could say something simple like: “This is why I stopped sleeping on a regular pillow.” Then continue with the comparison. That would give people an even stronger reason to keep watching because they immediately want to understand what is different about the second pillow and why she prefers it.
Top 2
Why it works
Hook
Start with high energy and show how genuinely impressed you are with an adjustable pillow!
Selling points
Highlight that you can fully customize it to your exact sleep style—whether you sleep on your side, back, or stomach. Show yourself unzipping the pillow and taking out some of the filling to adjust the height and firmness! Feature a fun, engaging unboxing experience.
Extra tip
Show how huge and fluffy the pillow gets after tossing it in the dryer, and emphasize just how comfortable it is!
Top 3
Why it works
Hook
Text overlay "Tired mom sleep hack" paired with a relatable story about pregnancy/postpartum shoulder pain and night sweats.
Selling points
Adjustable memory foam that you can take out or add in, and a cool, soft texture that acts as a lifesaver for painless sleep.
Extra tip
Target a specific niche (like new moms or pregnant women) in your hook! Speaking directly to a specific group makes the video highly relatable and shareable.
Top 4
Why it works
Hook
Showing a bad sleeping posture that destroys the neck, with a text overlay acting as a warning ("stop destroying your neck").
Selling points
The customizable memory foam for a drastic upgrade in sleep quality and breathable bamboo fabric that keeps you cool all night.
Extra tip
Emphasize the tactile features of the product! Squeeze the pillow and show the inner foam up close so the audience can almost "feel" the quality and softness through the screen.
Top 5
Why it works
Hook
Visually folding a flat pillow in half like a "taco" while expressing the frustration of needing more support.
Selling points
Perfect neck alignment without needing to fold or flatten the pillow, and the ability to customize the thickness by removing the memory foam.
Extra tip
Use a physical demonstration of a common frustration (like the folded pillow) to instantly grab the viewer's attention before introducing the product as the solution.