Common questions from creators

Start by completing our creator application through GROWI. Once submitted, our team reviews your profile, audience, content style, and overall fit with the brand. Creators who are a strong fit may be invited to join our Ambassador Program and receive products to create content.

GROWI is where we manage our creator partnerships. It helps us keep track of your content, product deliveries, campaigns, performance, and communication so our team can support you properly. Think of it as your I wanna sleep creator dashboard.

Our current focus is primarily creators who naturally connect with our audience, especially: • Pregnant women • New moms • Moms with young children • Motherhood, pregnancy, sleep, wellness and lifestyle creators Authenticity matters more to us than follower count.

Creators can participate in the broader I wanna sleep creator ecosystem. Ambassadors are creators we've selected for a closer relationship with the brand. Ambassadors may receive: • Free products • Direct support from our creator team • Content coaching • Paid amplification opportunities • Community access • Additional campaigns and incentives

Yes. Pregnancy is not required for every partnership. We also work with postpartum creators, moms and creators whose content naturally fits our audience. Our team reviews every creator individually.

No. Free samples are currently reserved for creators selected for our Ambassador Program. Because we receive a high volume of requests and have a limited number of samples available each month, our team reviews every profile before approving a product.

Once you're approved for the Ambassador Program, our team will confirm your sample and track the shipment through GROWI. If you are unsure about your status, reach out to our creator team before submitting another request.

First, check your GROWI profile and TikTok Shop notifications. If you still can't find an update, contact our creator team with: • Your TikTok username • Your full name • The product you requested We'll check the status for you.

Simply request the Target Collaboration again. Once the new request appears, our team can review and approve it.

Potentially. We normally start creators with one product so we can see what kind of content resonates with their audience. Creators who consistently post and perform well may receive opportunities to test additional products.

No. Avoid any medical or therapeutic claims (pain relief, cure, treatment, anti-inflammatory). You can talk about comfort, a cooling feel, and a relaxing bedtime routine.

Every product has its own page under Product Guide with key benefits, content angles, allowed claims and things to avoid.

Yes. Top Creatives showcases our best-performing videos to inspire you — adapt the ideas to your own style, and keep the claim rules in mind.

No. You can post your content directly whenever you're ready. If you'd like feedback before publishing, you're always welcome to send the video to our team first.

We strongly recommend starting by replicating the Top Content and creative references we share in our community. These are formats, hooks, angles and structures that have already been validated by our team and have shown a higher potential to generate views, clicks and sales. Instead of starting from scratch, use these references as your blueprint: • Replicate the hook • Follow the same video structure • Recreate the main angle or concept • Adapt the wording and delivery to your own personality and experience You don't need to copy another creator word for word. The goal is to take a proven creative concept and make it feel natural to your own page. Once you've tested our validated formats, we absolutely encourage you to experiment with your own ideas too. Start with what already works. Then make it yours.

Yes. For TikTok Shop content, make sure the correct I wanna sleep product is attached to the video. This is extremely important because it allows TikTok to attribute sales correctly and allows our team to track and potentially amplify your content.

We strongly recommend posting at least 10 videos with the product. The more content you create, the more data our team has to understand what works best for your audience — which hooks, angles and formats are generating the strongest response. With only one or two videos, it's very difficult to know what is actually working. By posting 10 videos, you give us enough material to analyze your content, identify patterns and give you much more specific feedback on how to improve your performance and generate more sales. Use the Top Content and references shared in our community as your starting point, test different proven concepts, and let our team help you identify what to double down on. More testing gives us more data. More data helps us help you grow.

Yes. Unboxing is welcome as long as the product is shown as-is, without altering the packaging or adding claims that are not in the product guideline.

No. We may provide hooks, concepts, product information and examples, but we want the content to sound like you. Creators usually perform better when they adapt the idea to their own voice, audience and experience.

There is no required length. For TikTok Shop, we recommend making the video only as long as necessary to communicate the story and value of the product. Strong hooks and retention matter much more than hitting a specific duration.

Yes — and we encourage it. Some of the strongest creators test multiple versions of the same core idea with different: • Hooks • Stories • Demonstrations • Problems • Audiences • Video formats You do not need to reinvent everything for every video.

The SnowTouch Body Pillow is vacuum-packed for shipping. When you first open it, the memory foam needs time to fully expand. For best results: 1. Remove the pillow from its packaging. 2. Gently break up and distribute the foam with your hands. 3. Allow it to expand for up to 24 hours. For faster expansion, you can place it in the dryer for approximately 15 minutes on low heat, following the product care instructions.

Yes. Adjustability is one of the core features of our SnowTouch products. You can add or remove filling depending on your body, sleeping position and personal preference. We strongly encourage creators to demonstrate this feature in their content because it helps customers understand what makes the product different.

Depending on your program, creators can earn through: • TikTok Shop affiliate commissions • Shopify affiliate commissions • Paid creator opportunities • Performance-based retainers • Additional creator campaigns and incentives As your performance grows, more opportunities can become available.

When someone purchases through the product attached to your TikTok content, TikTok attributes the sale to your creator account according to TikTok Shop's attribution rules. Your current commission rate can be viewed directly inside TikTok Shop.

Yes. TikTok Shop is highly content-driven. A creator with a smaller audience can outperform a much larger creator if their content has better: • Hook rate • Watch time • Product-market fit • Trust • Purchase intent Follower count is only one small part of how we evaluate creators.

Our Retainer Program is designed for creators who demonstrate strong performance and consistency with I wanna sleep. Creators who reach the required performance level may be invited into a paid monthly relationship with the brand. Our team will reach out directly if you become eligible.

Definitely not. A single video is not enough data to evaluate your potential. Different hooks, formats and angles can produce dramatically different results even when promoting the exact same product. Our team can help you understand what worked, what didn't and what to test next.

The creators we invest in most are usually the ones who consistently demonstrate three things: Consistency — they keep creating instead of stopping after one video. Performance — their content generates engagement, traffic or sales. Collaboration — they communicate with our team and actively test feedback and new ideas. High-performing creators may unlock additional compensation, products, campaigns and longer-term partnerships.

We actively look for strong creator content that we can amplify. When your video shows potential, our team may put advertising budget behind it to reach more customers. This can generate significantly more reach and potentially more attributed sales than organic distribution alone. The better your content performs, the more opportunity there is for us to continue scaling it.

After your first Ambassador video is published, our team begins looking at your content and performance. You may also be invited to a quick onboarding call where we can: • Get to know you • Understand your content style • Share what we're seeing work • Help you plan your next videos Our goal isn't just to get one post from you. We want to help strong creators build an ongoing partnership with I wanna sleep.

Not necessarily. Some of the best ads begin as normal creator videos. Focus first on making content that feels authentic, captures attention quickly and clearly communicates why the product matters. If we need a specific creative variation, our team may reach out to you directly.

Your I wanna sleep creator team is here to support you. If you need help with: • Samples • GROWI • TikTok Shop • Content • Products • Campaigns • Your partnership Reach out to us through your creator communication channel and we'll point you to the right person.

Absolutely. We want to help you create content that performs. If you're unsure about your hook, concept, positioning or video before posting, send it to the team. We'll be happy to give you feedback.

Join the I wanna sleep creator community. We regularly share: • Winning hooks • Content examples • Product education • Creator tips • Campaign opportunities • LIVE sessions • Community challenges The more involved you are, the easier it is for our team to help you grow. 🤍